A research project into the profound impact of utterly pointless things.
Real humans. Real silliness. Scientifically documented.
🦆Tap the ducks on any card to rate it. Five ducks is peak nonsense. One duck is suspiciously sensible.
“Shortly before turning off the lights in my hotel room in San Francisco I discovered this very important sticker on the ceiling. I'm so glad it was there so I knew I wasn't supposed to hang my clothes there. 😀”
🔗Link“I was in The Works and I walked past a Capybara bubble machine 3 times... before deciding I should use my free will and buy it. I named her Rosie - obviously! I took Rosie to a party, a wedding, a co-working session - everywhere I've taken her, she has turned adults into children, brought laughter and made everyone giddy (myself included!) The best £6 I've ever spent! Would highly recommend bringing bubbles everywhere, they're always a hit - especially if they come out of the mouth of a capybara.”
“After a long day of skiing in the Alps, I hastily washed my smelly, half-dry trunks, rushed to meet my spa date, hopped in a jacuzzi and then...oh well the shampoo residue did make an immediate impact. It was similar to dropping an effervescent tablet in a high glass of extra fizzy water, the only exception was that the bubbles stayed. Well, I guess it has stayed in my, her and the hotel staff's memory forever. Welcome to clumsy world. ”
🔗Link“An array of at least 20 ducks has appeared on Cornwall's 'Great Wall of China' along the A39 Falmouth to Truro road”
“I was told about this by one of the audience members of my Profound Silliness TedX Talk. First thing I did, got home and googled Peanut bag warnings - and he was right. This one is particularly HUGE”
🔗Link“Now I get lots of bird videos. This is the same bird defending his disco box. Maybe I just need a cockatoo?”
🔗Link“I saw this reel yesterday and watched it over and over, laughing. I think I need an autotune mic now!”
+1“This is what happens when you turn your back for two seconds in the kitchen. A classic case of "I wasn't doing anything, I promise!" featuring the world's most guilty-looking, flour-covered grin. Proof that the best adventures often end in a mess.”
“I was reviewing a couple of "calming products" and I found a very interesting products... (ayurvedic) Which, after gaining detailed information - was apparently a poisonous root & could only be taken after purification! I did order it, that calming root... knowing it is poisonous! Stayed in my cupboard, not even 2 hours and my brain kept telling me consume it! Which I actually listened to, yeah.. my intrusive thought to check if, whether it was poisonous or calming - sent me straight to ICU Dangerously silly or me to let my intrusive thoughts take over!”
“I was dining with some friends at an Italian restaurant in Berlin and we asked one of my former coachees if she wanted to join us to a soft club opening at one of Berlins latest venues. "Oh sorry, I could not sleep last night, I got cold feet due my mint foot mask." My friend said that was the best excuse he had ever heard. Another friend had a drink too many and her laughter erupted for several minutes and some guy was pointing at the laughing girl and told the waitress : " Whatever she had, I want double". True story. Soo funny 🤣 . ”
“Cannes. 2026. My colleague and I attended an IT and Cybersecurity Summit. Days were intense. Exhausting. Going back to the Airbnb was a release from the stress the day brought. So we had nibbles and drinks to relax. I emptied a jar of gherkins into a bowl, turned to my colleague and said, “Do you want an olive?” To this day, I still have to think twice before I say “gherkin”… or wait, olive!”
“Google floats.”
“Fartscroll.js , download from github and you can make your webpages fart, as you scroll. ”
+1“This team designed a duck translator. So that we can also understand what the ducks are quacking about, barely. ”
🔗Link“Click a button, dozens of cats fall from the top of your screen, bouncing. Make them rain. That is the entire website. It is genuinely soothing.”
🔗Link“A single button. Press it, you land on a different absurd corner of the internet every time. It is basically The Silliness Project, but for websites.”
🔗Link“A virtual roll of loo paper. Drag it with your cursor until the whole roll is on the floor. Made by an actual artist (Rafael Rozendaal) in 2006. It still works.”
🔗Link“Dutch artist Florentijn Hofman built a giant inflatable rubber duck, then floated it in harbours around the world. Sydney, Hong Kong, Pittsburgh, Sao Paulo. People queued to see it. It is just a very big duck. It is brilliant.”
🔗Link+1“A website that tell you very succintly, if it is a christmas day or not. Very succint! ”
▶YouTube“Do we need to say any more? The queen herself.... @Friends....”
+2“Pierce Brosnan started appearing in the AJ and Smart office. Mugs, fridge magnets, Christmas baubles. Then Pierce Brosnan items began arriving from clients. Nobody knows why. ”
🔗Link“An entire website dedicated to He-Man, in his underwear, jiving to pop songs. Someone is paying for the hosting. It still works.”
“My friend logged into a big client call. The senior creative director was not there. The screen showed his empty desk. Then he popped up from underneath and went BOOOOO. Her favourite meeting of all time.”
🔗Link“Move your mouse anywhere on the page. Within a second, a real photograph of a real person appears, pointing precisely at your cursor. Someone built a database of pointing humans for this.”
🔗Link“An artist developed a 33-category classification system for abandoned shopping carts. There is a field guide. There is a transitional sequence diagram. There is a book. It gets better, the more you get into this.... ”
🔗Link+1“Two strangers, opposite sides of the planet, placed bread on the ground at mathematically precise points so the Earth sat between the slices. Two months of coordination. One sandwich.”
“Somebody bought a metal plaque, picked a font, drilled it into a tree, and the plaque said "The Tree". ”
By order of the Silliness Committee
Silliness is, by definition, a complete waste of time.
It produces no measurable outcomes, solves no pressing problems, and generates zero ROI. That's exactly the point.
It's the pure joy of doing something purely for the joy of doing it.
No expectations. No results required. Just silly.
The following do not meet the standard
Walking the delicate edge between clever and silly is tricky. If you find yourself trying to be clever about being silly, that is probably not what we are looking for.
Ideally, silliness with no financial motivation behind it. We understand it is not always possible to trace the commercial threads of every silly act, and sometimes something is just too silly to ignore. But we prefer those gloriously pointless moments done purely for the joy of it.
No bullying or rudeness. Keep it strictly PG.
That is a whole different rabbit hole.
Signed and stamped this day, in the spirit of utterly pointless joy.
A monthly newsletter on the profound impact of utterly pointless things. Written by Rujuta Singh, a corporate plot-twist generator with an engineer's brain and a clown's heart.
One email. Once a month. Maximum silliness, minimum spam.
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